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NIQ's "2025 State of the Beauty Industry Report" : The beauty industry has broken through boundaries, achieving a 10% growth. The digital wave and health trends have transformed into driving forces
Time： 2025-12-30 04:10:58
Author： Kinzenri Chemistry BV
Click：
Sales of beauty products have grown by 10% in the past 12 months, with a growth
Sales of beauty products have grown by 10% in the past 12 months, with a growth rate exceeding previous performance
The growth rate of online sales of beauty products was nine times that of offline sales. North America (+21%), Asia-Pacific (+20%), and Europe (+10%) all achieved double-digit online growth.
'Micro-adjustments' are reshaping the traditional skincare routine - 35% of American respondents said they would change their skincare habits after undergoing beauty treatments.
As consumers embrace self-care processes that go beyond appearance, health and wellness as well as a sense of ritual have expanded the business opportunities in the beauty market by 64%.
The resilience of the beauty industry is beyond doubt. Despite economic pressure, consumers' shopping frequency has increased by +2%, the amount spent per purchase has grown by +8%, and the number of purchases has risen by +2.6%, indicating that beauty products have become daily necessities.
The Asia-Pacific region (+14.3%) leads global growth, thanks to the booming hair and skin care market in China and the rapid growth of TikTok Shop (growing by 49%).
North America (+9.6%) and Latin America (+10.4%) performed strongly, while Europe (+5.8%) remained stable. Western markets have yet to regain their growth momentum.
NIQ's "2025 State of the Beauty Industry Report" : The beauty industry has broken through boundaries, achieving a 10% growth. The digital wave and health trends have transformed into driving forces
Time： 2025-12-30 04:10:58
Author： Kinzenri Chemistry BV
Click：
Sales of beauty products have grown by 10% in the past 12 months, with a growth
Sales of beauty products have grown by 10% in the past 12 months, with a growth rate exceeding previous performance
The growth rate of online sales of beauty products was nine times that of offline sales. North America (+21%), Asia-Pacific (+20%), and Europe (+10%) all achieved double-digit online growth.
'Micro-adjustments' are reshaping the traditional skincare routine - 35% of American respondents said they would change their skincare habits after undergoing beauty treatments.
As consumers embrace self-care processes that go beyond appearance, health and wellness as well as a sense of ritual have expanded the business opportunities in the beauty market by 64%.
The resilience of the beauty industry is beyond doubt. Despite economic pressure, consumers' shopping frequency has increased by +2%, the amount spent per purchase has grown by +8%, and the number of purchases has risen by +2.6%, indicating that beauty products have become daily necessities.
The Asia-Pacific region (+14.3%) leads global growth, thanks to the booming hair and skin care market in China and the rapid growth of TikTok Shop (growing by 49%).
North America (+9.6%) and Latin America (+10.4%) performed strongly, while Europe (+5.8%) remained stable. Western markets have yet to regain their growth momentum.
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